Segment Marketing Manager

Segment Marketing Manager 13 views

Job Overview

  • Salary Offer Commensurate with Experience
  • Experience Level Mid-Level
  • Total Years Experience 1-2
  • Education 4-year degree

Develops and coordinates marketing strategies for assigned customer focused segment vertical/ product marketing plans and programs to enable acquisition, retention and growth of Paychex clients. Monitors markets for emerging trends to identify opportunities and/or challenges.

  • Plans, develops and implements marketing activities, including identification of market opportunities, strategies and goals for assigned customer segment/vertical marketing strategies to develop marketing plans that properly position Paychex in the marketplace.
  • Proposes and conducts market research to gain critical insights into the trends within markets.
  • Directs marketing communication to execute marketing plans and position Paychex and its products in the most advantageous way. This includes managing web content, printed materials, and electronic sales presentations.
  • Works closely with Sales, Operations, Product Management, and Product Development leadership to launch new services and produce favorable business outcomes in the areas of sales, retention, and product awareness.
  • Presents plans to Senior Leaders to build consensus on strategic goals.
  • Recommends and implements Marketing Communications strategies to ensure adherence to Paychex brand standards.
  • Monitors competitive environment and adjusts plans to meet future opportunities.
  • Develops and implements marketing plans to support client acquisition, retention, and revenue goals to measure return on marketing programs.
  • Recommends and oversees market research as warranted.
  • Other duties as assigned to support the general purpose of the position’s function.
  • Insurance industry experience ideal.

Paychex

Explore your passion. Discover your potential.
(0)
Company Information
Connect with us