Home Instead Senior Care

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Home Instead Senior Care

A Passion for Serving Seniors and their Families

About Us

A Passion for Serving Seniors and their Families

Our families live and work in Rochester, NY, so we’re invested in our community on a very personal level. And we believe every family in the area deserves individualized in-home senior care with compassion. That’s why we established Home Instead Senior Care^® of Rochester, NY.

As a locally owned business, we offer friendly, responsive service right in your neighborhood. We’re dedicated to making our community a better place to live for seniors and their families.

Trusted Senior Home Care Since 1994

Paul and Lori Hogan founded Home Instead, Inc. in 1994 in Omaha, Nebraska. Paul’s own family experience caring for his grandmother led him to realize many families could use the help of an in-home caregiver. He and Lori set about creating a company to help seniors to live independently at home. That mission still drives the company and its franchise network today.

Home Instead, Inc. began franchising in 1995. Today, the Home Instead Senior Care network has grown to include more than 1,000 franchises around the world — including this office in Rochester, NY. While our franchise network is international, our office is local. And to us, senior home care is personal.